The largest recognized esport ranking powered by luminosity gaming
In the summer of 2023, I partnered with Luminosity Gaming to launch LumiRank, one of the centerpiece projects in the fighting game community. LumiRank is an ongoing power ranking that highlights the world’s best Super Smash Bros. Ultimate players and tracks thousands of events worldwide. I co-ran the ranking and led all graphic operations, shaping the most recognized ranking in the scene and creating the visual identity of Smash Ultimate—reaching millions of impressions each year.
Software: Adobe Photoshop | Adobe Illustrator | Figma | Adobe After Effects
Each release has player cards that detail each player’s accomplishments for each ranking season. These cards are completely under my creative control, whether it is during format prototyping, choosing additional typography and color pallets not in the set branding guides I designed, and of course, assembling cards for all players.
You can see the cards in the full article release here.
Designing the Identity
I led all graphic operations for LumiRank, creating a cohesive visual identity that defined how the ranking was presented across platforms. This included designing branded templates, logo design, data-driven layouts, and weekly graphics that conveyed clarity and excitement.
bringing the rankings to life
Beyond static design, I produced video content optimized for social channels, building dynamic assets that captured audience attention and encouraged engagement. These videos, paired with consistent graphic branding, helped amplify LumiRank’s visibility across the esports community.